About Us

Our Vision

At Vaitri, our vision is simple yet powerful—to bring trendy, high-quality fashion jewellery with warranty to everyone who loves to express themselves through style. In today’s world, jewellery is no longer just about tradition; it’s about personality, identity, and confidence. That’s why we aim to create a brand that reflects the modern spirit—fashion-forward, reliable, and trustworthy.

We understand that every piece of jewellery you wear tells a story. Whether it’s a necklace that makes you feel bold, earrings that make you feel elegant, or a bracelet that you never take off, our goal is to ensure each Vaitri piece becomes a part of your story.

Our Unique Promise (USP)

What makes Vaitri stand apart in the world of fashion jewellery?

  • Trendy Designs: We constantly update our collections to match the latest styles and global trends.

  • Premium Quality: Every piece is carefully crafted, tested, and backed by a warranty, so you never have to compromise on trust.

  • Affordable Luxury: We believe jewellery should be accessible without losing its charm and elegance.

  • Customer-Centric Approach: At Vaitri, your satisfaction is our priority. We value honesty, transparency, and long-term trust.

Our USP lies not just in what we sell, but in the experience we deliver—from browsing to unboxing.

Our Founder

Behind Vaitri is a passionate entrepreneur and creator, Vidhi Mahto.

Vidhi is not just a founder; she is also an inspiration to many. With a community of 1 million+ followers on Instagram and 2 lakh+ subscribers on YouTube, she has become a well-known digital personality in the fashion and lifestyle industry. Over the years, she has shared her knowledge, reviews, and styling tips, building a strong bond of trust with her audience.

But instead of just recommending jewellery, Vidhi decided to create a brand of her own—one that reflects her values of authenticity, quality, and fashion-forward thinking. She spent 6 months researching fashion jewellery, understanding what customers truly want, and carefully studying materials, durability, and designs.

Finally, on 4th August, she launched Vaitri—a dream turned into reality. Her motive was clear: to provide fashion jewellery that doesn’t just look good but also comes with the trust of quality and warranty.

Our Journey

Vaitri is more than just a brand; it’s the beginning of a movement in the Indian fashion jewellery space.

We started with a simple yet powerful idea: why should trendy jewellery come with doubts about durability and quality? Most customers love experimenting with fashion jewellery, but they worry about it losing shine, breaking easily, or not being worth the price. That’s where Vaitri changes the game.

From research to design to final production, we follow a process that ensures style and strength go hand in hand. Each product goes through strict quality checks, ensuring our promise of excellence is fulfilled. With Vaitri, customers don’t just buy jewellery—they invest in a long-lasting fashion experience.

Our journey has just begun, but with the love and support of our community, we aim to grow into one of India’s most trusted names in fashion jewellery.